We specialize in the marketing you need
Consultation and Planning
Planning is the key to a successful project. We'll help you think strategically about your goals and how best to achieve them and work with you to develop a strong message that supports the College. In general, for new projects we recommend you contact us at least 8-12 weeks before you want the final piece in hand. We will work with your unit to develop a production schedule complete with deadlines and responsibilities. Here are some questions to consider when planning your print publication.
We'll provide ideas and guidelines to help you write the appropriate amount of content for your piece. Additionally, we will help you edit the content to meet the goals for your piece. You are the subject matter expert, so we leave the initial content drafting and the final approvals to you. Only once the final content has been approved by your unit will we begin the design phase.
Typically, the design phase requires about four weeks from the receipt of final/approved copy and all photos to create a draft design. A longer time is required if we need to produce art or photography.
Our office offers high-end design work for print, collateral, and web projects as well as promotional items, giveaways, banners, and signage. We also provide the College text mark and templates for you to use. We are happy to review your projects to make sure they support the College’s brand. If our office is unable to handle your design request, we maintain a list of contracted vendors you can choose from. When we cannot do the design for you due to existing projects, we will connect you with trusted graphic designers that are already on the University's contracted vendor list. Your unit will be responsible for the design charges, and we will do the final approval of the piece before it goes to printing.
Our production schedule will build in multiple days so that you can carefully proof the draft design. We can usually make simple text corrections within days, but if substantial design changes are requested, the project will take longer.
Coordinating and Negotiating Printing and Production Services
For projects we are involved in, our office will handle the details of securing a printer and managing the entire printing process. We will select the best, and most cost-effective, printer for your project. If you contract a graphic designer, they will work directly with the printer for you.
Standard turnaround time for printing is 10 working days. For some projects, particularly smaller quantities, we recommend digital printing, which can take only a few days.
Photography and Video Projects
The Communications Office produces videos and schedules photography shoots for College-level marketing and recruitment efforts. If your unit needs video or photography assistance, we can connect you with resources. All photos require signed waivers in order to be used on the web and in print; click to download university-approved Talent Release Forms.
Faculty or staff who need portraits taken can contact Brian Stauffer in the UI News Bureau to schedule a studio sitting. The cost for the sitting is $40, and can be charged to a department or unit.